Nowadays, an increasing number of individuals are using tablets and smartphones to access the Internet. The requirement to design mobile-friendly sites has increased with the increment in the adoption of smartphones and tablets. Web design, as well as user experience, has revolutionized significantly with the enhanced usage of mobile phones and tablets.
The main challenge for the web designers prior to the spread of the mobile gadgets was to maintain the identical look and feel of their sites. Nevertheless, accessing the Internet on desktop monitors is not the same as doing so on tablets and mobile phones. This is exactly where the role of web design becomes very important. It codes a site for increasing the viewer experience across a vast range of gadgets. In the subsequent paragraphs, we will mention 3 reasons why responsive web design is essential.
1. Superior User Experience
Superior user experience across various devices, as well as screen sizes, is provided by this type of web design. Although the content is very important, it’s the user experience which allows users to consume the information presented on any site via the gadget of their choice and preference, at any time. This is exactly what this type of web design does; to offer maximum user experience regardless of whether they utilize a desktop, a smartphone or a tablet. It benefits the busy professional in the midst of a conference or a college student needing research materials and so forth. If somebody visits your mobile website and gets disappointed, there is a substantial chance that they’ll leave and check out another website offering the identical services. Above all, it removes the necessity to resize or scroll anything on your site.
2. It Is Simpler to Handle
Besides the aforementioned, one more appealing factor of using responsive design is the fact that it is comparatively simpler to manage. In case, for instance, you’re running separate desktop and mobile sites, it implies that you will have several versions of the identical site that you, or maybe another person, will be managing. This means multiple updates for several versions as well as an SEO campaign for each one of the websites. However, with responsive web design you may make edits for every single version at a go. Although the preliminary cost of responsive design might be a bit higher, you will simply need updates for keeping it operating once it is created. Therefore, it is also affordable besides being simple to manage.
3. Allows you to Stay Ahead of Competitors
Any business which would like to remain competitive on the market needs to strive to stay ahead of the competitors. This is just what responsive design really does. Because it is a fairly new concept on the market, it provides a thrilling opportunity for renovating your site to fit optimally in cellular devices before the competitors jump into the opportunity. There exists a possibility that your rivals are not using responsive web design meaning that they could possibly be missing out on prospective clients. In this regard, responsive design provides you with an excellent opportunity to stay ahead of the competitors if nicely managed.