If you are a small design or marketing business, a great place to generate leads is at Exhibitions and trade shows.
Trade shows are places where sellers and buyers meet. Buyers attend to learn the best and latest being offered by sellers. Sellers try to make the most out of this to attract new customers and retain their current customer pool. When a company invests money, effort and time to have a trade show display booth, it is important that it does its best to make the most out of it. Careful research and planning will ensure that businesses have successful displays for trade shows.
The following are ways through which a business can get the most out of its trade show displays.
1. Location of the booth
Strategic location is not a new term in the business world. Most trade shows have booths in prime locations, but these are available at a higher price. If a business is willing to pay an extra buck for a prime location, it should act fast as these tend to run out fast. A good location ensures your display booth is noticed by most if not all attendees.
2. Booth appearance
A booth that is good in appearance will be appealing to buyers. Bright colors can be used for the display booth to stand out. However, caution should be taken not to obstruct messaging and signs, which should be visible from all directions. Proper lighting and clear signs should be used for better visibility.
3. Approachable attendants
An attractive booth should come with approachable booth attendants. They should be smiling professionals that will be in a position to receive attendees cordially and address any questions that potential buyers might have. Not only should the attendants be knowledgeable in the products and services a business deals in, but also plenty and available to handle different matters.
4. Show specials
Highlighting any specials that a business has for the trade show allows buyers to know what they can purchase at the trade show. This allows them to take advantage of special offers and discounts. Any offers being advertised should be posted clearly.
5. Promotions and contests
The chance of winning something tends to attract many buyers, thus prize drawings and special promotions will be a good idea for a trade show display booth.
Trade shows involve a lot of walking around, which might not be what the attendees are used to. Offering refreshments such as drinks and snacks that are accompanied with a business card will ensure that attendees remember the experience they had with the business at the show.
7. Promotional products
Promotional products are a favorites at exhibitions. Choosing these products should be done right by ensuring that the products that are not only relevant to the business but also to the customers. Pens, cups, folders and bags are some of the popular promotional products that businesses gift to customers in trade shows.
8. Display of Expertise
Attendees go to trade shows not only to purchase different products or services at good rates, but also to learn the current trends in different industries of interest. Businesses should display their expertise to make the most out of displays by offering information about how their products can impact the lives of their customers.
For one to have a successful show, a lot of planning has to be done. While some businesses might have routines on how they handle their displays, it is advisable for them to innovate and improve them for competitive advantage. Because these shows are a risk due to the high cost, it is only imperative for a business to make the most out of them.